Blog

The process of getting started with custom packaging can be broken down into a few simple steps and categories. The first requirement, however, is to understand the benefits of custom packaging, and how it boosts your brand’s success in the unboxing process and product launches. After all, if you’ve got a superior product, why is the package so important, beyond the need to protect and contain?  

There’s a saying that says we eat with our eyes (or maybe nose) first. In other words, before we take something in, we experience it through our senses. The same can be said of a product within a package. It’s the container the customer experiences first. This interaction offers tremendous

In the current fiercely competitive market landscape, setting yourself apart is imperative for your business's success. An effective strategy to attain this goal involves crafting custom packaging designs for your merchandise. These personalized packages don't just safeguard the products but also function as potent marketing assets, forging an unforgettable and distinctive brand journey for your clientele. This article will delve into the intricacies of devising bespoke packaging, investigating the components that coalesce to form a compelling and impactful custom packaging design.

Why Custom Packaging Matters

Custom packaging is more than just a means to deliver a product; it represents a brand's personality and values. A well-designed custom package can evoke emotions, establish a connection with the consumer, and leave a lasting impression.

Packaging plays a crucial role in product presentation, protection, and transportation. When done right, it can elevate a brand's image, increase sales, and enhance customer satisfaction. However, the packaging process can be complex and challenging, leading to several common mistakes that businesses often make, impacting package branding opportunities or even ruining them completely . In this blog, we will explore the top packaging and design mistakes that should be avoided to ensure success and sustainability in the competitive marketplace.

1. Inadequate Research and Planning:

One of the most significant branded and custom packaging mistakes many companies make is rushing into the packaging design process without conducting thorough research and planning to inform an effective marketing and branding opportunity. Brands must understand their target audience, market trends, and competitors' strategies before designing their packaging. Neglecting this crucial

In the ever-evolving landscape of business and product branding, finding effective ways to stand out from the competition is paramount to establishing a brand identity. One strategy that has gained considerable traction and proven to be a game-changer is customized packaging. Gone are the days of bland, generic packaging that fails to leave a lasting impression during the unboxing process. Instead, customizable packaging solutions are reshaping the market, allowing businesses to create unforgettable unboxing experiences for their customers. In this comprehensive blog post, we will delve deeper into the top five benefits of customized packaging and explore how it can elevate your brand, foster customer loyalty, and drive business success.

1. Customized Packaging: Unforgettable First Impressions

As the saying goes, "You never get a second chance to make a first impression." Customized packaging empowers businesses

BeBoxing officially launched in January at PPAI in Las Vegas! Packaging has changed – it is now viewed as an impactful touchpoint for projects that reach anyone from customers, employees, to influencers, and product testers. Falling under the BeDecorating umbrella, BeBoxing was created once we recognized that an entire group of packaging customers was being underserved by the status quo. As an early adopter of digital print for trade marketing support with drop ship capabilities, BeDecorating was well-positioned to make a pivot and meet the needs of this growing customer base with BeBoxing.

WHO WE ARE:

BeBoxing is a custom print and 3PL company, run by industry veterans, with the goal of providing custom print, kitting, and distribution services to the trade.

WHAT WE DO:

Our eCommerce and 3D design technologies enable users to create and procure custom packaging directly on our website. Our platform empowers companies of all sizes to design

Deciding how to use custom packaging for product launches is a big part of any discussion about how custom packaging effects branding. A launch is a thrilling event! The packaging design will, ideally, build anticipation in addition to providing the appropriate protection. Custom packaging is an opportunity to celebrate a new or re-introduced product while extending your brand message to your desired audience. 

The conversation around “how” begins with an assessment of what is actually needed. The mandate for custom packaging is to maintain the integrity of the product, showcase the product, and deliver a message that inspires excitement along with brand awareness and loyalty. Through that lens, top concerns for custom packaging include quality, quantity, graphic design, and the overall experience for the customer.