designing custom packaging

Deciding how to use custom packaging for product launches is a big part of any discussion about how custom packaging effects branding. A launch is a thrilling event! The packaging design will, ideally, build anticipation in addition to providing the appropriate protection. Custom packaging is an opportunity to celebrate a new or re-introduced product while extending your brand message to your desired audience. 

The conversation around “how” begins with an assessment of what is actually needed. The mandate for custom packaging is to maintain the integrity of the product, showcase the product, and deliver a message that inspires excitement along with brand awareness and loyalty. Through that lens, top concerns for custom packaging include quality, quantity, graphic design, and the overall experience for the customer.