design your own packaging

The process of getting started with custom packaging can be broken down into a few simple steps and categories. The first requirement, however, is to understand the benefits of custom packaging, and how it boosts your brand’s success in the unboxing process and product launches. After all, if you’ve got a superior product, why is the package so important, beyond the need to protect and contain?  

There’s a saying that says we eat with our eyes (or maybe nose) first. In other words, before we take something in, we experience it through our senses. The same can be said of a product within a package. It’s the container the customer experiences first. This interaction offers tremendous

Deciding how to use custom packaging for product launches is a big part of any discussion about how custom packaging effects branding. A launch is a thrilling event! The packaging design will, ideally, build anticipation in addition to providing the appropriate protection. Custom packaging is an opportunity to celebrate a new or re-introduced product while extending your brand message to your desired audience. 

The conversation around “how” begins with an assessment of what is actually needed. The mandate for custom packaging is to maintain the integrity of the product, showcase the product, and deliver a message that inspires excitement along with brand awareness and loyalty. Through that lens, top concerns for custom packaging include quality, quantity, graphic design, and the overall experience for the customer.